Metadata

The SEO settings are for editing various meta information for each page on your website.

Let's go through each. SEOMOZ has some good articles on these topics that we have linked below. 

Please make a note not to paste the actual code into the input boxes inside Empowerkit. Just enter the actual text. 

1) Page Title (follow link)

2) Meta Description (follow link)

3) Keywords

When you write a meta keywords list, start by scanning the copy on your page. 

Make a list of the most important terms you see on the page. 

Then read through the list and pick the 10 or 15 terms that most accurately describe the content of the page. If you can't narrow your keyword list down to 10-15 keywords, then the content on your page may be rambling too far. 

Because of the hyper-competitiveness of the current search engine placement landscape, pages need to be very focused on one or two specific keyword phrases in order to have a chance to get a top ten placement. 

For example, a page about northern Michigan apples and central Florida oranges doesn't have much of a chance to win for either "northern Michigan apples" or "central Florida oranges." To have any chance to win, you need to have one page about northern Michigan apples and one page about central Florida oranges.

For other posts on Search Engine Optimizing, please see the following:

• How can I optimize my site for better search engine results?